MegaChurch Automalls

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Chrysler Test-Drives Marketing to Black Churches RNS’ Jeffrey MacDonald examines Chrysler’s efforts to market its cars via test drives hosted by four of the nation’s largest black megachurches, in this week’s full-text article, linked above. Quote: For Chrysler, observers say, the experimental test drives mark a coup on two levels: the carmaker has overcome a […]

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