Miller Brewing Co. has apologized for agreeing to sponsor San Francisco’s Folsom Street Fair -specifically an ad that parodied the Last Supper with various and sundry sex toys. The annual Folsom Street event is the type of sexuality-on-public-display (“Get a Room!”) that makes many roll their eyes at the city by the bay.
Organizers have covered up the ad while bemoaning criticisms of the poster.
Here’s Miller’s response, by way of the Milwuakee Journal-Sentinel:
“We deeply regret that we did not adhere to our own policies with regard to the Folsom Street Fair,” said Nehl Horton, Miller senior vice president, in a statement. “We apologize to everyone we offended as a result. We hope people will forgive us for this serious error and have confidence we will not repeat it.”
The New York-based Catholic League, which has been on Miller’s case for its sponsorship, has led a high-octane protest against the company in Milwaukee and, perhaps not surprisingly, isn’t satisfied.
For what it’s worth, festival organizer Andy Cooper absolutely loved the poster:
“Folsom Street Events acknowledges that many of the people in the leather and fetish communities are spiritual and that this poster image is a way of expressing that side of the community’s interests and beliefs.”
