COMMENTARY: Brand identity (crisis)

Print More

Active RNS subscribers and members can view this content by logging-in here.

At first blush, General Motors and the Jewish Theological Seminary, two icons of industry and religion, seem to have little in common. But today both “brands” are nonetheless suffering losses of sales (GM) and membership (JTS/Conservative Judaism). As a result, GM and JTS are experiencing severe financial turbulence that some observers believe may threaten their […]

Comments are closed.