I never thought of Burning Man, the yearly arts festival in the Nevada desert, as an attractive wedding spot. Too artsy, too hedonistic, too many obvious jokes playing on the festival’s name.

But apparently, BM organizers are pushing couples to tie the knot at BM this year. (Dates are Aug. 25-Sept. 1) They’re directing couples to the Universal Life Church, where, they say, your friends can get ordained in less than three minutes. Presumably, it’s difficult to find a priest amid the desert decadents.

“While the unpredictable desert can be an unusual venue for a couple’s big day, the couples who have wedded in BRC reflect on their ceremonies with fondness, and most of them emphatically insist that it was the perfect spot for their matrimony,” organizers say.