The Council on American-Islamic Relations has asked Warner Bros. to reconsider naming an upcoming film “Towelhead,” but the movie company does not plan to back down, reported Moviemaker.com.

“The title … is of great concern to us, since the word is commonly used in a derogatory manner against people of the Muslim faith or Arab origin,” wrote CAIR-LA executive director Hussam Ayloush.

But Warner Independent Pictures responded by apologizing for “any offense that that is caused by this title” but remaining supportive of the title that was used by the author of the novel on which the film is based.

“One of the ideas conveyed in the film is that we all make assumptions about each other, without knowing, based on racial stereotypes. It was our goal in releasing ‘Towelhead’ to help make this point,” the studio said.