In preparation for the beginning of Lent on Ash Wednesday, the Washington Archdiocese is launching a campaign that will use new technologies such as YouTube as well as old-fashioned printed invitations to try to draw lapsed Catholics back to church.
Marketing blitz targets ex-Catholics
In preparation for the beginning of Lent on Ash Wednesday, the Washington Archdiocese is launching a campaign that will use new technologies such as YouTube as well as old-fashioned printed invitations to try to draw lapsed Catholics back to church.
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