YMCA rebrands itself as `the Y’

Print More

Active RNS subscribers and members can view this content by logging-in here.

(RNS) The Young Men’s Christian Association (YMCA) will now call itself by the shortened “the Y” as part of its newest brand strategy, but officially will still identify itself as the YMCA. As Mamie Moore, national spokeswoman for YMCA of the USA, said in an interview, “What we’re doing is calling ourselves `the Y’ because […]

Comments are closed.