July 14, 2010

YMCA rebrands itself as `the Y’

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(RNS) The Young Men’s Christian Association (YMCA) will now call itself by the shortened “the Y” as part of its newest brand strategy, but officially will still identify itself as the YMCA. As Mamie Moore, national spokeswoman for YMCA of the USA, said in an interview, “What we’re doing is calling ourselves `the Y’ because […]

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