Super Bowl ads and Saudi sexism

In expressing our dismay at the sexism of Saudi society, I hope that we remember the sexism of our own society here in the US, as evidenced in almost every single Super Bowl ad last night.

saudi burqa

 

The Saudi cleric on the right, Sheikh Abdullah Daoud,  has argued about the need to put Burqas on children to protect them from being sexually assaulted.


Yes this Saudi cleric talking about putting Burqas on children is idiotic, patriarchal.  Yes, he is a moron for not understanding that the issue is not with newborns not having their faces uncovered, but with perverted men who choose not to control themselves and inflict violence sexually on an unwilling child who obviously cannot and would not consent to a sexual act.

Yes, his understanding of children and sexuality—and indeed of adults—represents a a mockery of sense and reason.  To see a child as a sexual target, no matter how dressed up in religious language, is nothing short of perversion.   Yes, we should speak out against it with all of our heart and soul and intellect.

bar-refaeli-super-bowl-commercial-go-daddy-makeout

In expressing our dismay, I hope that we remember the sexism of our own society here in the US, as evidenced in almost every single Super Bowl ad last night that used a reduced women to sex objects in order to sell everything from cars to deodorants to beer to website hosting products.

I hope that we can rise to the point of seeing the connectness of all of our dignities, and resist the tide of dehumanizing any of us, male or female, anywhere on this planet.   Women are not objects to push sales of commodities, nor are they commodities.   That message is as true on this side of the ocean as on the other side.
kate uptown
It’s perhaps a sign of our age that a serious critique of this tendency comes from the Satire magazine, “The Onion”:  “Teenage Girl Blossoming Into Beautiful Object.”

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Calling the transformation both delightful and stunning, friends and family members confirmed Tuesday that 17-year-old Ashley Parker was blossoming into an absolutely gorgeous object.

According to Parker’s relatives, in the span of 14 months, the high school junior underwent a staggering metamorphosis from a young girl with thoughts, feelings, and aspirations into a truly stunning commodity.

 

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