Will You Tune In? Expected Viewership of the Super Bowl, World Cup and Winter Olympics

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When it comes to watching sports, football remains the undisputed favorite among Americans. Roughly four times as many Americans report football is their favorite sport to watch (39 percent) as say the same about basketball (10 percent), baseball (9 percent), soccer (7 percent), or ice hockey (7 percent). So it comes as no surprise that more than 7-in-10 (72 percent) of Americans say they’re likely to watch the Super Bowl, including a slim majority (51 percent) who say they’re very likely to watch.

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