“CAPTIVE” Social Media Campaign Asks “What Held You Captive?”

Fans Join #FollowYourPurpose in Anticipation of New Film Releasing September 18

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HOLLYWOOD, Calif. – An immersive social media and online campaign for “CAPTIVE,” a new film from Paramount Pictures based on the true-to-life story of a young, single mother held hostage by a runaway fugitive, is asking fans to answer the simple question “What held you captive?” using #FollowYourPurpose. The campaign follows the theme of “CAPTIVE,” which […]


Heidi McDow

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