Millennials’ charity giving like Zuckerberg is prompted by passion, not holidays

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Like most Millennials, Mark Zuckerberg and his wife Priscilla Chan, give to causes they are passionate about. December religious holidays have little impact, expert say. Image from BBC video courtesy of YouTube

Like most Millennials, Mark Zuckerberg and his wife Priscilla Chan, give to causes they are passionate about. December religious holidays have little impact, expert say. Image from BBC video courtesy of YouTube

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It's the top reason 18-to-34 year olds donate money or time to causes close to their family, friends or their community. Only 21 percent say they give more at the holiday season.