(RNS) Conventional wisdom in advertising and marketing agrees that as tempting as it is for the Southern Baptists to try to solve a missionary slump with a marketing campaign, religious groups — like commercial businesses — should think twice before undergoing a brand overhaul. By David Gibson.
(RNS) A task force recommended Monday (Feb. 20) that the nation’s largest Protestant denomination maintain its official name but give Southern Baptists the option of calling themselves “Great Commission Baptists.’’ By Adelle M. Banks.
FAIRHOPE, Ala. (RNS) For the Southern Baptist Convention, which has used the same name for nearly 170 years, changing its name to make it less “Southern” isn't easy. First, there has to be the will to do so. And on that, the jury is still out. By Roy Hoffman.