It’s Christmas at Macy’s

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Activist’s Boycott Ends After Macy’s Allows ‘Christmas’ Back in Stores

Retailers are under pressure to allow Christmas back into the holiday season, as Kevin Eckstrom reports in the RNS article of the week, linked above.

Manuel Zamorano’s one-man boycott of Macy’s seems to have worked:

“In a Nov. 17 letter to Zamorano, Macy’s Executive Vice President Louis Meunier said the store’s electronic gift cards feature “Merry Christmas” this year, as well as “Christmas” in its advertising jingle, print ads and in its flagship New York store windows.”

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