The minister who taught Donald Trump to ‘think positive’

Norman Vincent Peale was a Christian preacher and author, most notably of "The Power of Positive Thinking."

(RNS) Since the 1950s there has been an intellectual vogue in running down the Rev. Norman Vincent Peale (1898-1993), whose post-war bestseller “The Power of Positive Thinking” made him the official smiley face of positive-mind spirituality.

With news coverage revealing that Peale and his book have wielded major influence on Donald Trump, the war drums over Peale’s legacy are beating once more — most recently in the Religion News Service’s damning assessment of Peale as a cypher who substituted happy thoughts for more traditional Christian themes of sin and redemption.

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But this decades-old critique of Peale has never gotten it quite right.

Peale rightly described himself as a conservative Dutch Reformed minister. Like other icons of self-help spirituality, such as Alcoholics Anonymous founders Bill Wilson and Bob Smith, Peale was politically conservative — but in matters of the spirit he was a great experimenter.

Peale took a deep interest in the strands of American spirituality that might be called “applied Transcendentalism” — a wave of therapeutic spiritual experiments that followed from the writings of Ralph Waldo Emerson. In the mid-to-late 19th century a collection of freethinking New Englanders founded the movement called “mental healing,” which itself morphed into a variety of mystical philosophies that taught: thoughts are causative. This was the original “power of positive thinking” — and this strain of self-belief is what you heard when Ronald Reagan used to say “nothing is impossible” or when Barack Obama urged “yes we can.”

Peale’s gift was in his ability to reprocess these ideas through scriptural language with which the churchgoing public was comfortable. But the notion that Peale did not care, or wrestle with, whether his self-affirming ideas comported with Christianity is historically wrong.

Peale went through deep periods of uncertainty following his fame. In a 1984 memoir, he recalled asking his father, also a minister, whether he had sold out his ideals. The elder Peale responded:

Norman, I have read and studied all your books and sermons and it is clearly evident that you have gradually evolved a new religious system of thought and teaching. And it’s O.K., too, very O.K., because its center and circumference and essence is Jesus Christ. There is no doubt about its solid Biblical orientation. Yes, you have evolved a new Christian emphasis out of a composite of Science of Mind, metaphysics, Christian Science, medical and psychological practice, Baptist evangelism, Methodist witnessing and solid Dutch Reformed Calvinism.

Critics were less concerned with the nature of Peale’s inner search than whether his ideas of affirmative thought led people into delusion — and whether he was too comfy with well-off congregants who had already won the game of life.

It must be conceded that the minister was most at home among business elites and corporate climbers. The Rev. Arthur Caliandro, who succeeded Peale after his 52 years at New York’s Marble Collegiate Church, recalled to me Peale’s attraction to Trump upon first seeing the real-estate magnate on television. Peale was always “very impressed with successful people” and self-promoters, Caliandro recalled. “That was a weakness.”

It must also be said, however, that if those intellectuals who rolled their eyes at Peale’s gospel of affirmation had taken the care to read his books they would have discovered a wealth of serviceable ideas. Peale’s outlook could ford a river — his advice could prevent a marriage from crumbling when an unspeakable criticism, of the kind that can never be rescinded, was uttered in the heat of an argument.

Peale’s integration of psychology into church life dramatically lessened the 1950s stigma of seeing a psychiatrist. Indeed, Peale was the best-known clergyman to embrace psychotherapy — the literature from his Religio-Psychiatric Clinic told of the “sacredness of human personality.”

And Peale encouraged the faith traditions to stretch and grow in order to stay relevant. In 1936, four years after taking the pulpit at Marble Collegiate, he privately wrote a congregant: “As time passes men’s ideas change; their knowledge is enlarged; and before long a creed leaves much to be said and says some things that are no longer tenable.”

Critics misunderstood one of Peale’s key tenets: that the pursuit of self-belief can itself become a form of self-inquiry. Peale didn’t promulgate a conceited idealism that deterred self-questioning. What Peale understood — and this is a key facet of the positive-thinking approach that detractors overlooked — is that only by a coordinated effort of thought could an individual begin to grasp or question what he actually wants from life, and who he really is.

The individual who possesses authentic and healthful self-belief is, in actuality, easily distinguishable from the person who harbors vain self-delusion, which always exposes itself in one telltale trait: that of the person who places chronic demands on others. Seen in proper perspective, Peale’s outlook demanded a personal inventory: a reckoning of one’s abilities and wishes, a responsibility for choosing one’s associates, and a clear self-sense of how one relates to others — none of which is guaranteed to increase one’s portion but will increase awareness. And the individual, armed with that awareness, must possess a willingness to leap a chasm when life demands. That, finally, is what Peale’s work pushes a mature reader towards.

As a seeker, Peale was engaged in all facets of spiritual life. He exchanged admiring letters with Duke University psychical researcher J.B. Rhine. He cultivated dialogue with other religious leaders. He regularly referred Jewish advice-seekers to Tehilla Lichtenstein, the pioneering female leader of the positive-thinking Jewish Science movement. The board of his Religio-Psychiatric Clinic was religiously diverse.

Peale possessed spiritual depth — but “the world did not see that depth,” Caliandro recalled.

Still, he could grievously confound supporters with displays of abysmal judgment, such as opposing John F. Kennedy’s 1960 candidacy on the grounds that Kennedy, as a Catholic, might have dual loyalties to the Vatican. It was Peale’s lowest moment. For some it was unforgivable. Where did Peale’s anti-Catholic bigotry come from? Friends and colleagues were mystified. Caliandro, a minister of depth and sensitivity who knew Peale for decades, could only shake his head in wonder.

Seen from this perspective, Peale, as a man, was less than his work. Yet there is probably not an ethical philosopher, political reformer, or religious figure of whom this cannot be said. As a thinker, however, Peale was no cypher: He united strands of mystical and traditional Christianity probably like no other figure in American history. His books, for those who read them, became resources that remade spiritual thought into a rigorously problem-solving and practical way of life. Peale did not depart from Christianity. He made it newly relevant for generations of seekers.

(Mitch Horowitz is a PEN Award-winning historian and the author of One Simple Idea, a history and analysis of the positive-thinking movement.)

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Mitch Horowitz


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  • Very interesting. I’m going to read this again, more slowly. (When I have more time.)

  • Yes, think positive thoughts, have self confidence, but that does not mean that one should think that they have ALL the answers. That does not mean that one should disrespect others who may be different, in gender, race, ethnicity, or sexual orientation.

  • I do believe your mental and emotional well being is better with a positive attitude, but that is not the way we humans are made. Everything in life has opposites, we must realize this good or bad scenario is ongoing.When we put the other person first we will usually see the rewards for ourselves, even if they seem small at the time. Once this becomes a way of life we no longer need a rewards system..

  • Form follows thought. Consciousness is a formative device. Some people remain in poverty, generation after generation, because they have poverty of spirit. Others are able to rise above the most brutish circumstances, because they are rich in inner spirit, hope, and positive attitude. Then there is Trump! LOL. 🙂 He manages to maintain positivity and success despite whatever “incoming” is lobbed his way. Hopefully he will win the election and show the rest of us his “secret.”

  • Interesting. I had a very difficult childhood. I was raised catholic in the 1970’s, my parents were raised catholic, although my mother was very skeptical of the faith. I am now an atheist. I read every NVP book, some many times, and 100’s of positive shorts stories that came in 3 part pamphlets, put out by his ministry each month. There was so much hope and determination in them. I have overcome a lot and have lead a very successful life, and I credit a lot to reading these works as a child. When I heard about the secret, and many other such thoughts, it always takes me back to NVP. Its the same message, just packaged differently. If I had not had these works of hope and positive thinking, or found them from another source, I can’t imagine how I could have become the person I am today. When I watch the media today, I just shake my head at awful messages they chose to portray. I’m no big fan of Trump, didn’t vote for him, but most people would think I was a supporter, and I think that is only because I dismiss the majority of the crazy charges being made against him. I now have even more hope for him, knowing that NVP played a role in his life.

  • I’ve had a trajectory similar to yours, except that my childhood was in the Sixties, my mother insisted my siblings and I attend Catholic school, and I am no longer much of an adherent of NVP in any of its forms.
    It could be that I went too far. I am by nature a positive thinker, and due to extreme challenges life presented me I took it to the next level with self-help, NLP, self-hypnosis, etc. I even met Norman Vincent Peale. But as a result of rejecting negativity, I became blind to it. It took a long time for me to confront the fact that there are such things as psychopaths and sociopaths in this world, and that some of them were in my life, taking advantage of my positivity.
    Some people seek vulnerable people to exploit, and positive thinking can make you vulnerable to them. When you’re a giver, the one thing you can’t allow to happen is to hitch your wagon to takers. “Always seeing the best in every situation” blinded me to this happening, repeatedly, in my own life. The corollary I use now is, “Watch out—you can screw yourself with your own positive thinking.” You have to be careful, judicious and discriminating.
    I’m not saying that anyone or anything ruined my life. Like you, I’ve been very successful. It’s just this: not all of the effects of positive thinking were positive.
    So now I’m much more skeptical than I used to be. I determine truths, rather than deciding first and filling in supporting facts later. Like you, I’ve become an agnostic-atheist: sure, the possibility exists of there being a “person” behind the universe, but the probability of it being real is what mathematicians refer to as “negligibly” small.
    I’m also sadder and less optimistic about the human condition. I was a gung-ho idealist in younger days. Now, people don’t seem to act in ways deserving of all the effort I put in. Ironically fed largely by their religion, they are much more selfish, greedy and self-centered than they seemed to be (and in fact were) back then. They’re deciding what’s real based on what they get out of it, and basing their worldviews and conclusions on that decision. Determining the truth is out of the question.
    The problem is religion’s broken model: attempting to resolve self-centeredness by offering rewards for belief, thereby catering to the very selfishness it’s supposed to eliminate. Nothing can cure a thing on which it depends.