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How Pokémon Go is luring millennials to the church (parking lot)

The augmented reality mobile game "Pokemon Go" by Nintendo is shown on a smartphone screen in this photo illustration taken in Palm Springs, California on July 11, 2016. Photo courtesy of REUTERS/Sam Mircovich/Illustration *Editors: This photo may only be republished with RNS-POKEMON-CHURCH, originally transmitted on July 11, 2016.

(RNS) If your church is suddenly overtaken by millennials with their heads stuck in their phones, you can thank Pokemon.

Yes, Pokemon. The Nintendo-owned franchise, which produced colorful cards and later video games, is back — this time luring young adults out of their apartments and into museums, parks and places of worship.

How? Technology, of course. Pokemon’s newest iteration is Pokemon Go, a free augmented reality app that brings its now-adult fans’ fantasies to life.

The app uses players’ phone GPS to locate where they are, then makes Pokemon appear on the phone screen in real-life locations so players can “catch” all 151 virtual creatures.

The app has become a viral sensation among teens and young adults, overtaking Tinder on Android and on course to beat Twitter in daily users. Millennials are walking around with their phones, finding “PokeStops” and “Gyms” at local places of interest: libraries, parks, art galleries, subway stations, zoos and more.

But, as some gamers are discovering, virtual Pokemon can also be found at several churches, too.

When #PokemonGo is life… 😂😂😂😂

A post shared by J.Troup (ASCAP) (@jtrouptv) on

And it’s not just churches — synagogues are working themselves into the game, too. The Union for Reform Judaism has created “If Pokemon Were Jewish,” imagining such characters as Jigglyberg, a cousin to Pokemon’s Jigglypuff who can chant from the Torah.

The game’s PokeStops and Gyms, where players can gather in the real world to capture and battle their virtual Pokemon, are based on user-submitted locations. And one of these Gyms is at 701 SW 12th Street in Topeka, Kansas: the home of the virulently anti-gay Westboro Baptist Church.

When a user named LoveIsLove took the Gym over, it sparked a back-and-forth battle between LGBT Pokemon players and the hate group.

https://twitter.com/LightheartedDan/status/751674457186398208

The Westboro Baptist Church’s response, “recruiting” both Jigglypuff and Pikachu to “deal with the sodomite Loveislove Clefairy” seems to have only drawn more pro-LGBT youth to the game.

Church attendance — or at least skulking around church parking lots — isn’t the only unintended consequence of the game.

Some players have warned about racism and suspicion people of color may face while exploring their neighborhoods for Pokemon, while others have found the game to help with weight loss. There are reports of armed robbers using the game to lure victims, and a 19-year-old Wyoming resident said she found a dead body while looking for Pokemon.

It didn’t take long for the app to capture church leaders’ interest. If your church is designated as a PokeStop or Gym, The Wardrobe Door blog now has an eight-step guide to ride the wave.

Unfortunately for churches trying to draw in youth, it doesn’t look like there’s a way to register a location as a PokeStop or Gym yet. But turning your church into a “charging station” for players, like Maine’s Columbia Street Baptist Church did, might do the trick.

About the author

Aysha Khan

Aysha Khan is a Boston-based journalist reporting on American Muslims and millennial faith for RNS. Her newsletter, Creeping Sharia, curates news coverage of Muslim communities in the U.S. Previously, she was the social media editor at RNS.

9 Comments

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  • I just read that people are going to the Holocaust Museum time catch Pokémons. Wrong! The museum is asking them to stop.

  • At my age I’m still adapting to steam technology and electricity; still, this game seems to be an exercise in programming humans to obey an unseen master, and not a very nice master at that.

  • This is the thing I can’t stand about go, it’s many gyms and stops being churches, specifically Christian ones, feels like it’s trying to brainwash children players into these cults. Might not hate it as much if religious establishments of all beliefs were being represented( still wouldn’t like it though), but they’re not, it’s primarily Christian establishments. They could have chosen restaurants, fitness stores, home improvement stores whatever, but most gyms and stops are instead at churches

  • All of the gyms and stops, which are all user submitted by the way, were taken from a game Niantic, who helped develop Pokemon Go, made a few years ago called “Ingress.” Ingress had portals set on places of interest that users could capture for their team. Which of those portals became gyms was randomized in Pokemon Go. Any local parks, works of art, fountains, libraries could be, and probably is, a stop or a gym. Hell, I’ve even seen a few restaurants and bars as gyms/stops.

    You’re being over reactive to a non-issue.

  • A huge caveat and warning to kids unsupervised playing Poke-Mon GO.
    This game is also being used to lure children for unsavory purposes.
    This has been covered by both tech publications and the national news. Assaults, rapes and at least one kidnapping.
    This is not an over-reaction. My kids only participate with my supervision.

  • Pokemon has roots in the occult. It comes from the makers of Dungeons and Dragons, as well as Magic the Gathering. You can find videos on YouTube exposing Pokemon as Satanic and occult. Not just a fun game. Some of you may care less. But to others, consider it a warning. You owe it to yourself to at least look into it. Blessings.

  • Pokemon was made in Japan by a Japanese game developer and based it around his chipdhood catching bugs in the countryside. It has nothing to do with Dungeons and Dragons.

  • I really encourage you to look further into that. Of course they’re not going to come right out and tell you it’s occult. Here’s a video. This man offers compelling evidence with his own testimony being from practicing satanism in the past. He is not the only one to expose Pokemon, DND, and Magic the gathering. https://m.youtube.com/watch?v=avoFI6A4SQY God bless

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