ALBANY, N.Y. — Essential health care worker and songwriter Robert J. LaCosta chose Labor Day to launch his ‘quint-essential’ pandemic iTunes single and YouTube video entitled Love Goes Viral because the holiday was the most appropriate day to salute those who bravely faced the crisis. Backstories, a $500 cover-contest and information on the charities benefiting from the lion’s share of live performances and the song's proceeds are on lovegoesviral.us.
“I wanted a hope-filled COVID memorial and snap-shot song minus any superficiality,” the writer of over 2,000 songs said. “This cut cuts deep into my heart because we were living it out while I wrote it out. I personally lived with the concern of an elder under my roof when I returned from work. It was heart-wrenching to watch my stepdaughter postpose her wedding twice. Two of my daughter’s businesses were shut down. My sister was unable to get critical eye surgery that left her seriously impaired. Even so, backbone abounded and this is a tune that people will remember and ponder even as they sing along with the upbeat rhythm.”
The country-pop chorus underscores the worldwide lesson that courage can’t be locked-down while the video powerfully portrays love in triumph across generational, ethnic and national borders. The catchy chorus rides along without skimping on simple profundity:
‘Love goes viral, it’s who we’re meant to be. In the image of God who heals to set free. Love goes viral, though lockdowns constrain, for love lives from the inside out anyway.’ (From Love Goes Viral ©2020 Robert J. LaCosta)
The Albany, New York-area hearing health care specialist didn’t close his office doors during the trying months and was inspired by others who continued their jobs and with stories of everyday people choosing love over fear.
LaCosta selected American and international ministries that serve the pandemic’s most vulnerable. Hearts of the Father Outreach maintains orphanages while Justice for Orphans works on the cutting edge of the foster-care crisis.
LaCosta is a speaker, has produced several albums, writes 250 daily blogs annually, has authored five books and has two screenplay projects in the works. His column, Retiring Retirement, has spanned three decades.
Call 1-844-434-3277 for booking information and interviews.
# # #