branding
Campaign brewing to get Hindu god Brahma off popular beer
By William Kole — July 14, 2020
(AP) — A spokesperson for the brand said Brahma beer is a tribute to Joseph Bramah — an Englishman who invented the draft pump valve.
How millennials make meaning from shopping, decorating and self-pampering
By Tara Isabella Burton — June 23, 2020
(RNS) — We are experiencing a dot-com bubble for spirituality, a free marketplace of innovation and religious disruption.
As the Chick-fil-A flap shows, the brands we buy are increasingly a values proposition
By Tara Isabella Burton — November 22, 2019
(RNS) — Chick-Fil-A may have capitulated to market forces by ending its support of conservative groups. But its about-face says less about “cancel culture” than about the American spiritual marketplace.
Museum of the Bible aims for timeless name, imagery
By Cathy Lynn Grossman — September 30, 2014
WASHINGTON (RNS) Steve Green says the $800 million museum will show "the Bible speaks for itself."
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