marketing
‘He Gets Us’ organizers hope to spend $1 billion to promote Jesus. Will anyone care?
By Bob Smietana — January 26, 2023
(RNS)—This year’s Super Bowl will feature a $20 million pair of pro-Jesus ads promoting the idea that Jesus ‘gets us,’ part of the larger ‘He Gets Us’ campaign. Organizers hope to spend a billion dollars in the next three years to redeem Jesus’ brand.
Campaign brewing to get Hindu god Brahma off popular beer
By William Kole — July 14, 2020
(AP) — A spokesperson for the brand said Brahma beer is a tribute to Joseph Bramah — an Englishman who invented the draft pump valve.
How millennials make meaning from shopping, decorating and self-pampering
By Tara Isabella Burton — June 23, 2020
(RNS) — We are experiencing a dot-com bubble for spirituality, a free marketplace of innovation and religious disruption.
Samuel Adams unnecessarily brews controversy
By Jonathan Merritt — July 9, 2013
The beer maker omits reference to God in their Declaration of Independence advertisement, outraging some consumers.
Superman spirituality: Is Hollywood manipulating Christians?
By Jonathan Merritt — June 18, 2013
Does Warner Brothers' push to market "Man of Steel" to faith-based audiences make Christians pawns in their scheme to make a buck?
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