(RNS) Franklin Graham had a revelation.
On Friday (June 5), Graham said it had “dawned” on him how to “fight the tide of moral decay that is being crammed down our throats by big business, the media, and the gay & lesbian community.”
His solution: Stop doing business with LGBT-friendly companies.
“Every day it is something else! Tiffany’s started advertising wedding rings for gay couples. Wells Fargo bank is using a same-sex couple in their advertising,” Franklin wrote on his Facebook page.
Beginning this week, the son of Billy Graham vowed: “Let’s just stop doing business with those who promote sin and stand against Almighty God’s laws and His standards. Maybe if enough of us do this, it will get their attention.”
Indeed, if Christians were to divert their dollars away from all companies that support LGBT equality it would certainly get some attention. But it’s not as easy as it sounds.
The irony of Graham's posting this on Facebook is apparently lost on him. Facebook is vehemently pro-LGBT and Graham’s post, which has been shared 42,000 times, creates revenue for the social media platform.
I support Graham’s decision to withdraw his support for pro-LGBT companies. It’s an important part of the free market for individuals to boycott organizations that do not align with their beliefs.
I support him enough to want to help him out. The Billy Graham Evangelistic Association and Samaritan’s Purse, the ministries Graham runs, are looking for neutral banks. I wouldn’t suggest Chase, Citigroup or Bank of America -- all of which scored 100 percent in the Human Rights Campaign’s Corporate Equality Index.
The Corporate Equality Index is measured by an organization’s inclusion of sexual orientation and gender identity in its nondiscrimination policies, domestic partner health benefits, transgender benefits, organizational competency practices and public commitments to the LGBT community.
So far in 2015, 14 of the Top 20 Fortune-ranked companies received 100 percent ratings by HRC, including Apple (throw out those iPhones!), AT&T (switch to Verizon?), Verizon Communications (or don’t) and Hewlett-Packard, to name a few.
- Home Depot
- Procter & Gamble
- Old Navy
- Banana Republic
- General Mills
- J.C. Penney
- Ben & Jerry’s
- Jet Blue
- Johnson & Johnson
- Goldman Sachs
Those are just a few, and according to HRC’s report. Every year, more organizations get closer to that 100 percent rating.
If Graham is looking for national companies that have a zero rating, that’s going to be close to impossible. For companies that oppose LGBT equality, he’ll have to look at mom-and-pop shops in the 33 states that currently allow discrimination on the basis of sexual and gender identity.
Soon, Graham might have to stash his cash under his mattress, send smoke signals and grow his own food.
(Eliel Cruz is a contributor on religion, (bi)sexuality, media and culture at The Advocate, Mic and Religion News Service.)
YS/MG END CRUZ