Fortune 500 executive reveals why Jesus was the greatest business executive of all time

We’ve all seen the headlines filled with individuals in powerful positions whose wrong-doings have come to light. We react with outrage, shock and dismay and believe we’d never let something like that happen. The reality is, workers in the marketplace are faced with moral decisions almost every day and there’s one thing that’s certain – your personal brand is your greatest asset!

Bruce L. Hartman, a seasoned executive with 30 years of success at Fortune 500 Companies like Foot Locker and Yankee Candle provides a unique look at one of the greatest business leaders of all time in his new book, Jesus & Co.: Connecting the Lessons of The Gospel with Today’s Business World.

In this dynamic book, Hartman brings the historical Jesus to life for the contemporary world as he skillfully marries the stories of great executives with the actual words spoken by Jesus, providing a blueprint of not only how to survive in the modern workplace, but thrive.

In Jesus & Co., you’ll read about:
• His personal story as an executive VP and CFO in several Fortune 500 companies
• How you can be both ethical and professional at work
• The importance of authenticity and morality in business decisions
• How to be a trusted and effective mentor
• What it means to be a person of faith in the corporate world
• How the stories of Jesus are relevant to the modern business world

Prior to founding Gideon Advisors—a Christian advisory firm committed to “walking with people into a brighter future” as they navigate life and career transitions—Hartman was the Executive VP and CFO at Yankee Candle Company, Cushman and Wakefield, and Foot Locker, Inc., where he was known as a turnaround expert, bringing companies back from the brink of near bankruptcy and on to sterling success. Bruce’s passion for mentoring people has enabled him to repeatedly develop talent into C-suite executives, and encourage employee engagement and development at all levels.

Earning his Master of Divinity (2013) and Doctorate (May 2018) from Drew University Theological School, Hartman writes, “Who is Jesus to our current Marketplace? He is the founder of the largest organization in the world. He worked his way up from the bottom of the marketplace. If he booked a speaking tour in contemporary times, he would sell out every venue on the tour. He is a gifted strategist and keeps the road straight. He has been there and knows our issues. But most importantly his words and presence are as available to us today as they were for the first-century marketplace”.

Offering a rare blend of strategic and tactical business acumen with principles of integrity, camaraderie, and accountability, Jesus & Co. fosters professional and business growth while providing actionable insights that will help workers, CEO’s and executives navigate the pressures and challenges of the modern workplace.



Sharon Farnell
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