Willie, Korie, Miss Kay, Jase, Phil & Si Robertson of the A&E series Duck Dynasty. Photo courtesy Art Streiber/A&E ©2013 A&E Networks

‘Duck Dynasty’ success thrives on Christian stereotypes

(RNS) A show capitalizing on Southern Christian stereotypes has snowballed into success, with faith and duck hunting creating a recipe for a ratings sensation on "Duck Dynasty."

The A&E show drew nationwide attention last week after its season premiere attracted 11.8 million viewers, becoming the most-watched reality premiere in history by topping series like “Jersey Shore” and “Jon & Kate Plus 8.”

Willie, Korie, Miss Kay, Jase, Phil & Si Robertson of the A&E series Duck Dynasty. Photo courtesy Art Streiber/A&E ©2013 A&E Networks

Willie, Korie, Miss Kay, Jase, Phil & Si Robertson of the A&E series "Duck Dynasty." Photo courtesy Art Streiber/A&E ©2013 A&E Networks

 This image is available for web and print publication. For questions, contact Sally Morrow.

Put into perspective, the show drew more viewers than the highest viewed episodes of “Breaking Bad” and “Mad Men” combined, and would be the most-watched show if it aired on NBC.

The show follows members of the extended Robertson clan, the family that runs the Duck Commander hunting supply company in Louisiana. During its inaugural season in 2008, the show attracted a mere 1.4 million viewers.

The show is probably best known for the gun-toting Robertsons’ Southern drawl, unruly beards and camouflage wardrobe. But between TLC’s “19 Kids and Counting” and National Geographic Channel’s upcoming “Snake Salvation,” the “Duck Dynasty” portrayal of rural Southern Christians may be among the most tame in the reality TV genre.

“There’s a risk that someone could watch the show and think all Christians are like that, but that would come from a place of ignorance,” said Jennifer Wishon, a correspondent for the Christian Broadcasting Network.

“They’re just guys from Louisiana who like to make duck calls and hunt and that doesn’t represent the interests of all Christians.”

CBN invited members of the Robertson family to this year's White House Correspondents' Dinner, where comedian Conan O’Brien briefly poked fun, saying they were invited because the guys from  “Storage Wars” weren't available. Wishon said that Willie and Korie Robertson were also invited to President Obama’s private reception at the dinner, and the president told them he watches the show on Air Force One.

The Robertsons don’t shy away from social issues. In a speech to a pregnancy center that has gained recent attention, patriarch Phil Robertson decried the hippie generation and abortion, saying, “That movement lured 60 million babies out of their mothers’ wombs.” Jase and Missy Robertson have suggested that they waited until marriage to have sex.

"Our faith is the main part of our lives, but it’s better to be subtle," said Alan Robertson, the beardless fourth brother of the clan. "We don’t want to make it like ‘The 700 Club for Rednecks.’"

The Robertsons have taken their message on the road; Alan and Phil Robertson filled in for Rick Warren at Saddleback Church, sharing about the patriarch’s alcoholic past and marital troubles.

Decrying the state of the nation, Phil Robertson suggested "if the founding fathers of this country could see how degraded American morality has become, they would hang their heads in shame."

In his best-selling book, “Happy, Happy, Happy,” he wrote: “Our founding fathers started this country and built it on God and His Word, and this country sure would be a better place to live and raise our children if we still followed their ideals and beliefs.”

The Robertsons attend White's Ferry Road Church of Christ in West Monroe, La., part of a "Restoration Movement" fellowship of 13,000 U.S. congregations that generally teach that baptism by immersion at the "age of accountability" is integral to salvation.

A scene from A&E's Duck Dynasty. Photo courtesy A&E

A scene from A&E's Duck Dynasty. Photo courtesy A&E

 This image is available for web and print publication. For questions, contact Sally Morrow.

Phil Robertson told The Christian Chronicle that he and his sons Alan and Jase preach the same message of faith, repentance and baptism wherever they’re invited. At Saddleback, Phil Robertson emphasized the importance of baptism.

"We feel like we’re God’s family for all Christians, mainly to try to get the message out to non-Christians," Alan Robertson said.

Hundreds of people have shown up at the family’s church, said senior pastor Mike Kellett. “I tell people, ‘If you want to put your eyes on them, come to church!’” he said.

Alan Robertson co-ministered with Kellett for seven years before deciding to join the show for its fourth season. He and his father, Phil, still serve as elders. Friends and relatives estimate that Phil Robertson, who had a following for his revivalist-style gospel preaching, has baptized more than 300 people.

"We’re kind of the John the Baptists of the 21st century," Alan Robertson said. "It’s how you imagine, with the wild hair and the locusts."

At the end of each show, the Robertsons join in prayer together, something visitors note as they come through the church.

“I think there are a lot of families that wish they would gather around the table and pray like that,” Kellett said. “I think it hits a nerve.”

While “Breaking Bad” has gotten most of the press attention, “Duck Dynasty” has won the ratings race, said Craig Detweiler, a communications professor at Pepperdine University, a school associated with Churches of Christ.

“There hasn’t been such a beloved depicting of Southern charm since 'The Andy Griffith Show,'” said Detweiler, who grew up in Charlotte, N.C.

The show finds a smart way to combine family, food, faith and really long beards, he said.

“There are a lot of complaints about the reality TV genre, but there are far more Christians portrayed on America as a result,” Detweiler said. “The beard gets longer and the ratings keep going up. They’re laughing all the way to the bank.”

The Robertsons can also be found on an array of merchandise, including bobbleheads, T-shirts, and Uncle Si’s plastic tea cup. Forthcoming books include a cookbook from Phil’s wife, Kay, "Si-cology 1" from Uncle Si and "The Duck Commander Devotional" from Alan Robertson, available in regular or pink camo colors.

The newest cast member of "Duck Dynasty", Alan Robertson (left) with Si Robertson. Photo courtesy Duck Commander

The newest cast member of "Duck Dynasty", Alan Robertson (left) with Si Robertson. Photo courtesy Duck Commander

 This image is available for web and print publication. For questions, contact Sally Morrow.

"For years, Hollywood missed a lot," Alan Robertson said. "It looks like they’re taking advantage of us, but we’re taking advantage of them to get the gospel preached."

The show doesn’t appeal to everyone, though. Nancy French, an evangelical who blogs often on reality television for Patheos, said she and her husband have kept the show at arm’s length. Having grown up in rural Tennessee in the Churches of Christ, she is pretty familiar with the Duck Dynasty-type.

“It just didn't satisfy whatever ‘escapist’ itch we need scratched in reality TV watching perhaps,” French said. “But I have always liked the idea of people with my values being represented in pop culture.”

The show likely strikes a chord because the Robertsons can control their image within the reality TV genre, said Larry Eskridge, associate director of the Institute for the Study of American Evangelicals.

“The Duck Dynasty fan is laughing and praying with the Robertsons instead of laughing at and gawking at them,” Eskridge said. “I think that scores nicely with the audience to see folks from that subculture poking fun at themselves as opposed to outsiders doing it.”



  1. One great strength of Christianity is its how it can culturally adapt, but still maintain strong values and core beliefs. Even in one Christian church, such as the Catholic Church, there are believers whose lifestyle is strictly monastic and others who celebrate their faith regularly in exciting fiestas and festivals.

  2. Don’t ever change anything , you are real and such a Loving Family.
    My husband is ill with age related problems and the Joy you bring to the air is
    so loving and refreshing we look forward to it, even reruns.
    God Bless You All.
    Wm., and Patricia Kelley

  3. It is a funny show to watch but I disagree with the statement that they are preaching the Gospel. When has that been done? Even if it was done just once, it is not a constant so should not be claimed. Other important issues to tackle would be that Rick Warren is a false teacher and baptism is not integral to salvation. Baptism does not pave the road for salvation. What scripture tells us that? Baptism is an outward sign of an inward grace. Also, some of the behavior and comments are either too suggestive/inappropriate flat our inappropriate for a Christian to be saying/doing and watching. They seem like a loving family but the biggest concern I have is filling in at Saddleback.

  4. Angie-
    You are spot on! The Duck boys aren’t historically orthodox Christians. They believe in baptismal regeneration although they will deny that title. We should keep our eye on them and their popularity and the fact that people will think Christians believe like them. I dont. Im born again and worry about their testimonies. If they believe you must be baptized to be saved, then they are believing Heresy and need to repent of that.

  5. I enjoy Duck Dynasty, but last weekend I went to Wal Mart and looked at all the Duck Dynasty paraphenalia and was shocked to see that it was all made in China. Willie needs to put a China bandana on once in a while instead of always wearing a U. S. A. one. Please don’t put the dollar before your morales. I always try to buy something made in the U. S. A. but can’t do that at Wal Mart. I will check at Cabella’s and see if it is made in China too.

  6. Mark 16:16 KJV
    [16] He that believeth and is baptized shall be saved; but he that believeth not shall be damned.

  7. A&E had nothing to do with Mr Phil Robertson’s remark he made on GQ.
    I do not takes sides but his choice of words during the interview was not acceptable.
    Maybe people who are siding with M. Robertson have not yet read the comment he made.
    It’s not the comment he made me upset but how. so many people got mad about the term used to point out a very personal part of our body.
    There is no denying that this show is number 1 but you should remember that thousands of children are searching for any article about Duck Dynasty.
    Are you ready to explain to your child what vagina and rectum means?

    This is the real conversation that took between Mr. Robertson and GQ reporter


    From GQ Mag.

    “Everything is blurred on what’s right and what’s wrong,” Robertson told GQ. “Sin becomes fine. Start with homosexual behavior and just morph out from there. Bestiality, sleeping around with this woman and that woman and that woman and those men,” he continued, going on to paraphrase Corinthians, from the seventh book of the New Testament.

    “It seems like, to me, a vagina — as a man — would be more desirable than a man’s anus,” Robertson said. “That’s just me. I’m just thinking: There’s more there! She’s got more to offer. I mean, come on, dudes! You know what I’m saying? But hey, sin: It’s not logical, my man. It’s just not logical.”

    Previous reports apparently left out the part of the interview in which Robertson also talked race issues.

    Regarding growing up near black farmers in the Jim Crow South, Robertson reportedly said, “I never heard one of them, one black person, say, ‘I tell you what: These doggone white people’ — not a word!… Pre-entitlement, pre-welfare, you say, ‘Were they happy?’ They were godly; they were happy; no one was singing the blues.”

    Right. No black people in the South sang the blues … I think the blues actually came from Scandinavia.

    So in conclusion I will ask you this…would you be able to repeat what Mr. Robertson said word by word in church this Sunday ?

  8. Please re-study, my sister. “Repent and be BAPTIZED FOR THE FORGIVENESS OF SINS.” Hearing the word, having faith, being convicted of sin, repenting, confessing that Jesus is the Son of God, Being Baptized by immersion ( which is the original meaning) and obeying the gospel and working through your salvation is biblical. IN a sense you are correct as innocent children are always saved. Although I disagree with you, I respect your right to your opinion and love you very much.

  9. I am a member of the church of christ! I follow the bible and do what is asked for I want a place in heaven. I feel good that I am strong and put god first in my life first. Too many people make things so complicated and it shouldn’t be. If you live a good life and do what God asks of you, your life will go so much better. He will take care of you. It’s not that complicated! It’s worth it!

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