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Looksmaxxing, Catholicism and the new discipline of the body

(RNS) — For Braden Peters, known as Clavicular, looksmaxxing, a total devotion to self-optimization, is aimed at improving every aspect of life, from physical appearance to status, often framed in a language of discipline, hierarchy and 'ascension.'
Looksmaxxing, Catholicism and the new discipline of the body
Recent social media posts by Clavicular. (Screen grab)

(RNS) — Braden Peters, a streamer who goes by Clavicular, posted a recent video last week announcing he would broadcast his life 24 hours a day for a month on Kick, where he has about 250,000 followers.

“I live in a luxury condominium in downtown Miami, the penthouse,” Peters said with a deadpan affect in the video. “My name is Clavicular. I’m 20 years old. I believe in looksmaxxing — the idea of maximizing physical attractiveness by any means necessary in order to ascend.” He looks directly into the camera, as if addressing a mirror.

“My ratios are almost golden now.”


Peters, who has said he is Catholic, speaks about self-optimization in the language of religion: discipline, hierarchy, “ascension.” In the larger looksmaxxing community, physical transformation is treated as a moral imperative, one obtainable by persistent self-denial and the pursuit of an ideal form. To some observers, including religious scholars and Catholics in his milieu, the ethos resembles a kind of inverted asceticism: a life structured around sacrifice and perfection, not to a higher power, but to the self.

“Religious asceticism is oriented toward Jesus Christ and the spiritual life, as opposed to the carnal life,” said Jordan Castro, a Christian cultural critic, co-director of the Cluny Institute and author of the book “Muscle Man.” “(This community) is just oriented toward something completely different. It’s very, very different.”

The video continues following Peters as he walks through his apartment, rattling off in a flat cadence all the substances he says he takes and pausing to study his reflection. At one point, he opens a refrigerator stocked with nothing but a carton of eggs and a vial of a clear liquid substance. It ends with a call to arms: “When it comes to ascension, if you’re not looksmaxxing, you’re not lifemaxxing,” he said. “And if you’re not lifemaxxing, you’re nothing.”

Braden Peters booking photo. (Broward County Sheriff’s Office)

The general looksmaxxing community, an online outcropping of the incel (involuntarily celibate) forums and embedded within the manosphere, takes on qualities of religious practice: an all-in zeal for perfection, adherence to an ideal standard, communal accountability among men who rate one another and an ascetic emphasis on denying bodily desires like food — even the promotion of a form of celibacy, a devotion generally reserved for priests, in which infertility caused by steroid use is treated as a sacrifice in pursuit of a higher ideal. Peters, who emerged from a niche subculture of incel men on 4chan, has become the movement’s enfleshed prime example. 

Now 20 years old, he has appeared on the cover of The New York Times and GQ, credited with popularizing a distinct vocabulary, promoting a rigid ideology and closing fashion shows. Peters, a persistently controversial figure, was arrested on Thursday (March 26) for allegedly instigating a fight at a short-term rental.

Authorities told RNS via email that Peters had allegedly orchestrated and filmed a fight on Feb. 2 between two women for online content. Just days before the alleged incident, Peters was kicked out of a Miami club for dancing to Ye’s antisemitic “Heil Hitler,” alongside prominent manosphere figures Nicholas Fuentes and Andrew Tate.

Peters is also under investigation by the Florida Fish and Wildlife Conservation Commission after a livestream on Thursday appeared to show him firing a handgun from an airboat in the Everglades at what appeared to be a dead alligator. No charges have been announced.



This article has been updated to reflect a change to an individual’s last name.

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