January 25, 2011

Faiths’ ad campaigns chase after the great `I Am’

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(RNS) To many viewers, the “I’m a Mormon” ad blitz from the Church of Jesus Christ of Latter-day Saints seemed hip, refreshing and original. The campaign, launched last year in nine U.S. cities, generated a lot of national buzz. Its short videos featured regular folks talking about their lives as doctors, skateboarders, tax attorneys, environmentalists, […]

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