name change
Ravi Zacharias ministry to change focus to supporting evangelism and abuse victims
Mormon Tabernacle Choir changing its name but not its tune
Re-branding a religion is hard to do, and not always successful
(RNS) Conventional wisdom in advertising and marketing agrees that as tempting as it is for the Southern Baptists to try to solve a missionary slump with a marketing campaign, religious groups -- like commercial businesses -- should think twice before undergoing a brand overhaul. By David Gibson.
Southern Baptists won’t vote on name change
(RNS) When Southern Baptists gather for their annual meeting this June, they will not be asked to create a new official name after top leaders decided it was not worth pursuing. By Adelle M. Banks.
Southern Baptists to stick (mostly) with same name
(RNS) A task force recommended Monday (Feb. 20) that the nation’s largest Protestant denomination maintain its official name but give Southern Baptists the option of calling themselves "Great Commission Baptists.’’ By Adelle M. Banks.
Southern Baptists mull whether ‘Southern’ still fits
FAIRHOPE, Ala. (RNS) For the Southern Baptist Convention, which has used the same name for nearly 170 years, changing its name to make it less "Southern" isn't easy. First, there has to be the will to do so. And on that, the jury is still out. By Roy Hoffman.
